Goal setting is a sore topic in many circles.  Between those who never set goals, and those who set goals and fail, a large portion of our population has a bitter taste in their mouths when it comes to discussing goals. This year, with continued uncertainty, new year’s resolutions have taken an even larger nose dive and goal setting is reserved for extreme situations.

For years, researchers have been quoting statistics that approximately 80 percent of people fail at keeping their resolutions and most have already dropped off by mid-February. Yet that 20 percent is making it. What motivates those 20 percent to keep plugging away at their goals? We all set goals out of a desire to change something. To better ourselves. To achieve something. And the small business owner sets goals to provide financially for their employees and their families.

It is easier to set goals than to keep them. And the statistics show that we are most likely doomed to failure! No wonder goal setting can be such a sore topic.

The difference between goals abandoned and goals achieved is the motivation that underlies the goal and the development of a strategy to make it happen. Otherwise, expect failure.

Here are some questions to ask yourself to identify your motivating factors:

• Do I really want to make this change?
• What feeling do I associate with achieving this goal? Success? Relief? Excitement? Confidence?
• What are the results I want, the benefits I will enjoy?

Yes, goals usually involve some level of change and sustaining change in the long-run is difficult. When we connect a goal to an emotion – brain to heart – we become more open to sticking to that change. So part of goal setting must include a connection to your motivation and commitment to that change.

Next, follow up those questions with a plan of action:

• Am I prepared to make the commitment of time, energy, money, and focus to make this goal happen?
• What will it involve? Can I break it down into small steps?
• When will it be scheduled?

This step helps you create a plan of action to get moving in the right direction. The process of breaking it down supports us and keeps us from the feelings of overwhelm that so easily derail us.

Once a plan is in place, follow it diligently and you will be on the road to “goals achieved.”